RFID
Means Business
Welcome to the Summer
2008 edition of the Motorola RFID newsletter. Our goal is to communicate the growing
number of benefits that businesses in every industry are achieving by deploying RFID
solutions. From retail and manufacturing, to logistics and yard management and beyond,
RFID is enabling more and more businesses to achieve greater visibility into their
material and product management processes, and ultimately streamline operations toward
increased profitability. The increased adoption of RFID in the retail space is just one
example of this momentum. Retail companies like New Balance, Falabella, American Apparel
and Liverpool, have all deployed RFID to increase inventory accuracy, reduce
out-of-stocks, and streamline their supply chain operations. In fact, American Apparel has
now finished an RFID deployment to all 17 of its New York area stores, with near-term
expansion plans for RFID deployment in 120 more stores throughout North America
For Motorola, the event showcased how far our RFID offerings have come - the breadth of
form factors, the increasing variety of technologies that are expanding the abilities of
traditional passive RFID, the growing number of specific industry solutions available, and
the increasing role of wireless and mobility technologies to extend the value of RFID
across the enterprise. As the technology continues to evolve and converge across data
capture, mobility and communication segments, Motorola is committed to translating our
technology innovation into increasing business value for our customers.
We invite you to take a few moments to browse this newsletter and learn more about how Motorola and our strong ecosystem of customers and partners are applying innovative RFID solutions to address a growing number of business challenges. Then call us.
We'd love the opportunity to show your organization the benefits of RFID, because Motorola
RFID solutions mean business.
Top Stories
American
Apparel Deploys RFID Solution from Motorola, becoming one of the first American
retailers to roll out item-level RFID.
PRESS RELEASE:
 ARTICLE:
BAA and
Emirates Airlines Select Motorola RFID Solution for Heathrow Airport RFID
readers from Motorola’s Enterprise Mobility business to enhance baggage tracking at
world’s busiest international airport.
PRESS RELEASE:
Motorola
Simplifies RFID Deployments with New High-Performance Reader The
new XR450 is an industrial-class fixed reader featuring both bi- and mono-static antenna
ports on one platform.
PRESS RELEASE:
RETAIL
Know
What’s in Store with RFID Exclusive to Motorola, this white paper from RFID
Sherpas details how RFID can help ensure faster and more accurate inventory counts, fewer
out of stock situations, greater full price sell-through and reduced inventory shrinkage.
WHITE PAPER:
RFID in Retail - The Truth Behind the
Hype
Sponsored by
Motorola, this Aberdeen Research Group report provides an in-depth look at how retailers
are successfully using RFID to improve the customer experience and inventory visibility.
RESEARCH
REPORT:
New Balance Puts Its Best Foot Forward with RFID View this
Webinar to see how New Balance is piloting RFID to improve its in-stock positions of
select footwear models.
WEBINAR:
Chilean-based
retailer Falabella deploys RFID for select clothing lines and wins
Apparel Magazine Innovator Award
ARTICLE:
American Apparel Deploys
RFID Solution from Motorola, becoming one of the first American retailers to roll out
item-level RFID.
PRESS RELEASE:
To Top
DISTRIBUTION / WAREHOUSE
Motorola and Y3
Technologies join forces to develop RFID solutions for logistics/supply chain management
innovator, YCH Group.
PRESS RELEASE:
Valuable real-time
data from RFID allows Megatrux and its customers to monitor the
‘right now’ status of shipments at any time of the day.
CASE STUDY:
Lexar Media uses
Motorola mobile RFID readers to ensure that forklift operators not only select the right
pallet, but also place that pallet on the right truck.
CASE STUDY:
ADDITIONAL
DISTRIBUTION/WAREHOUSE CASE STUDIES:
Freightliner Trucks
Yodobashi
Camera
To Top
TRAVEL & TRANSPORTATION
RFID
Expands the Use of Public Transit in Canada The Montreal Transit Authority
(AMT) rolls out an RFID solution from Motorola and reseller Eminencia, to track its bus
fleet and help increase the use of its transit system.
CASE STUDY:
VIDEO:
BAA and
Emirates Airlines Select Motorola RFID Solution for Heathrow Airport
RFID readers from Motorola’s Enterprise Mobility business to enhance baggage
tracking at world’s busiest international airport.
PRESS RELEASE:
To Top
GOVERNMENT
Motorola RFID
Used to Manage Evidence
The Travis County Fire Marshall in Austin, Texas is using RFID to secure evidence in
active and archived investigations. RFID Journal describes how county employees
are managing and tracking all case items using Motorola fixed and handheld readers.
ARTICLE:
Minimize File Tracking
Problems With RFID A California agency is implementing an RFID-based system for
locating files, streamlining the search for important information.
ARTICLE:
Alameda County uses RFID to
speed election results and provide accountability and equipment tracking.
CASE STUDY:
To Top
COLD CHAIN
RFID and Cold Chain Visibility The
Hawaii Department of Agriculture has begun a three-year pilot project to track and trace
tomatoes and other produce using RFID.
ARTICLE:
To Top
Product
Spotlight -- RFID Readers
Fixed: Motorola's industrial-class fixed readers provide portal and
choke-point RFID reading for large-scale RFID deployments. The new XR450
is an industrial-class fixed reader featuring both bi- and mono-static antenna ports on
one platform.
Mobile: Motorola's compact, rugged RD5000 Mobile RFID Reader is the next phase in the evolution of RFID.
Cable-free with wireless LAN connectivity and motion-smart features, the RD5000 can be
used on forklifts, material handling equipment like forklifts and clamp trucks, on mobile
carts, or in hard to reach locations.
Handheld: Motorola's MC9090-G Handheld Mobile Computer provides on-the-spot RFID
capabilities enabling efficient exception handling, pricing audits and changes, stock
picking and more. Workers can read RFID tags, and capture 1D and 2D bar codes as well as
images.
To Top
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Check
out the industry's most diverse
suite of fixed, mobile and handheld RFID products.
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Events
Calendar
Make plans now to join us...
NRF Loss Prevention
Conference, June 23 – 25, 2008, Orange County Convention Center, Orlando,
Florida; visit Motorola in Booth #325.
RFID World, September
8 – 10, 2008, MGM Grand Casino & Resort, Las Vegas, Nevada; Signature sponsor
National Manufacturing Week,
September 22 – 25, 2008, Donald Stephens Convention Center, Rosemont (Chicago),
Illinois; Motorola's Scott Denholm and Dow Chemical present “Technology Solutions for
the Tracking and Packaging of Liquid Materials in the Plant Environment”
Apparel
Executive Forum, October 5 – 7, 2008, Palm Beach, Florida; Motorola is sponsor
AIDC 100 Meeting, October
15, 2008, Merrimack College, North Andover, Massachusetts; Joe White, VP, RFID Business
Development & Marketing presenting: “Item Level Adoption in Retail Apparel and
Footwear”
Apparel Magazine Tech Conference,November 5 – 6, 2008, New York,
New York; Gold sponsor
ID World
Conference, November 18 – 20, 2008, Milan, Italy
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Industries