RFID World 2008 was a winning occasion for two Motorola RFID customers. Our congratulations go out to them both for the winning business decision to put RFID to work in their organizations and for taking top awards for their efforts.

Top honors for Excellence in an RFID Pilot went to consumer goods manufacturer Kimberly-Clark. Kimberly-Clark teamed with PINC Solutions and Motorola to pilot an RTLS-enabled trailer yard management system using passive RFID, combined with GPS and Wi-Fi technology. The system is using PINC's specially developed tag enclosures that help to improve read rates while protecting the tags from environmentally harsh conditions.

The winner of the RFID award for Excellence in Protecting the Environment is the Hawaii Farm Bureau Federation. The department is using RFID to cost-effectively provide traceability and security in the food supply chain for produce. Motorola RFID handhelds and RFID fixed readers at strategic transfer points track produce from the farm to the retailer. Motorola partners GlobeRanger and Lowry Computer Products have provided a web interface solution that provides end-to-end traceability to help manage food safety investigations and recalls.

Motorola is continuing the winning tradition -- ABI Research has named Motorola the top worldwide supplier of passive UHF reader vendors. A combination of strong shipments, solid product innovation, and persistent market presence earned the top rating in ABI's 2008 Vendor Matrix. Motorola also topped the RIS 2008 Hardware Leaderboard for RFID technology, citing "impressive scores in all six individual criteria."

We're proud to be recognized ... but even prouder that our innovative RFID solutions are earning returns and recognition for our customers. How can we help you win?

FEATURES
NEW WHITE PAPER: Toward Improving the Safety of the Food Supply Chain

NEW INDUSTRY BRIEF: Aviation Baggage Tracking

ARCHIVED WEBINAR: RFID for Oil & Gas with NOV and the RFID Oil & Gas Solution Group

ARCHIVED WEBINAR: RFID for IT Asset Management

RETAIL
Jones Apparel Group Plans RFID Pilot The parent company of the Nine West chain of women's footwear and accessory stores is planning a pilot program to evaluate the benefits of passive EPC Gen 2 RFID technology for product tracking. Motorola is providing fixed and mobile RFID readers for the pilot.
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An Edgy Apparel Company: American Apparel Gets an Edge from Item-Level RFID The popular provider of smart, affordable clothes is reaping equally smart, affordable benefits using RFID.
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Walgreens Opens RFID-Enabled Distribution Center The drugstore chain's DC in Anderson, SC, is using Motorola RFID readers and 170,000 RFID-enabled totes to supply merchandise to 700 stores throughout the Southeast, enabling the company to prevent errors and streamline its shipping processes.
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South American retailer Falabella uses RFID for daily inventory with 98.4% accuracy and achieves 25% reduction in out-of-stock occurrences.
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TRAVEL & TRANSPORTATION
LHT To Use Motorola Kit For RFID System Lufthansa Technik (LHT) will use RFID systems from Motorola to track aircraft components.
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Baggage Tracking RFID Solutions To combat rising costs and fare reductions, airlines are seeking to improve the efficiency of business processes. RFID can deliver dramatic efficiency improvements in one of the most critical areas of operations: baggage handling.
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MANUFACTURING
Enhance Inventory Management With RFID Daimler Trucks' RFID solution uses two Motorola XR440 fixed RFID readers to combat its parts tracking problems. The RFID solution has already resulted in increased productivity and labor savings of $28,000. Daimler Trucks is now looking at using RFID in the production line to track truck assembly progression.
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IT ASSET MANAGEMENT
Banking Group To Set RFID Roadmap Financial Services Technology Consortium has created a special-interest group to develop a roadmap for adopting RFID technology across the financial services industry for such applications as asset tracking, inventory management and chain of custody. Motorola sponsored the group's last meeting at its RFID customer briefing facility in Rockville, MD.
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RFID for IT and Data Center Asset Management View this webinar hosted by the International Association of Information Technology Asset Managers (IAITAM) and see how enterprises and other large companies are using integrated RFID solutions to optimize IT asset management and improve their data center operations.
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OIL & GAS

RFID in the Oil & Gas Industry In this article written by Joe White of Motorola, read how RFID can increase efficiency and revenue, while reducing operating costs in the oil and gas industries.
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Oil & Gas RFID Solution Group Motorola is a founding member of the Oil & Gas Solution Group, whose charter is to identify, define, develop, and deploy cutting edge solutions for the Oil & Gas market. The group is creating scalable application systems and data standards, and helping to generate understanding and adoption of RFID within the industry.
WHITE PAPER: A Business Case for RFID in the Oil & Gas Industry
WHITE PAPER: An Introduction to Successful Deployment of RFID in the Petroleum Industry
WHITE PAPER: RFID in Maintenance, Repair and Operation of Flange Based Pressurized Systems
ARCHIVED WEBINAR: RFID for Oil & Gas with NOV and the RFID Oil & Gas Solution Group

Automate MRO Material Ordering with RFID Winware and Motorola are supplying an RFID solution to Oil States International to help the manufacturer eliminate stock-outs of MRO materials.
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Product Spotlight

Motorola MC9090-G RFID Handheld Reader Meets Newest European Industry Specifications Motorola's rugged, lightweight and ergonomically well-balanced MC9090-G RFID Handheld Reader is designed to meet the newest European industry specifications. The new version offers integrated RFID reading/writing and barcode scanning and is able to seamlessly switch to multiple channels and transmit 100 percent of the time. It's ideal for a variety of retail, manufacturing, transportation and logistics applications.
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XR-Series Firmware Upgrade A Motorola global firmware upgrade is now available for our XR family of fixed RFID readers, offering an LLRP (low level reader protocol) interface, EN 302-208 compliance, extended Gen 2 memory support and support for 3rd-party antennas. Integrated LLRP will provide for all benefits associated with standardization including increased 'plug and play' deployments into pre-existing RFID systems. The firmware upgrade will be applicable to XR440, XR450 and XR480 fixed readers.
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